Groupon and the Superbowl. Can this deal breaker get over the blunder?

Howdy Gorilla Buds,

Thankfully, the Superbowl is come and gone. That means Sundays can finally go back to brunches and happy hour mimosas. Yay!

The Superbowl has increasingly become a major event, not just for the game but for the advertising as well. It's command of over 100 million viewers has established it as the showroom of choice for new campaign launches and marketer's best work.

By popular vote, some ads fared better than others. One of those was the Best Buy Ad with Ozzy and Justin Bieber. Funny and got the point across.
See ad here:
http://www.youtube.com/watch?v=yTe3Zp7Z_Z8

Other winners include:
Volkswagen
KIA
Doritos
Living Social
and Chrysler, which launched their new heart-thumping campaign,  "Imported from Detroit" featuring rapper Eminem. No doubt this ad will make you cheer, cry, and feel patriotic even if you aren't from Detroit. On a very relevant side note, Chrysler received the highest number of tweets and the highest sentiment value (Brand Bowl 2011) making it arguably, the most successful ad in the Superbowl.
See ad here:
http://www.youtube.com/watch?v=SKL254Y_jtc

Now for the losers.
Budweiser just seems to be making fun of us now. I personally think they should be banned from the Superbowl till they get their act together.
And the big one. The colossal let down of the Superbowl ad list. Groupon.
Groupon, the 2010 Forbes sweetheart and many women's favorite online resource aired an ad that felt not only like a mockery of social issues but a personal insult. And if you think I'm over-exaggerating, look at reviews. Groupon received 22 thousand tweets after their ad aired. Majority of those were negative. However, even more damaging was the number of people who unsubscribed from their list and un-liked them on Facebook.
See one of three ads here: Tibet
http://www.youtube.com/watch?v=vVkFT2yjk0A

Groupon created a heated reaction to its ads and prompted debate. Some say that any press is good press but unlike outright controversial marketers such as Godaddy or Carl's Jr., Groupon's blunder was clumsily unintentional and it showed.

As conversation around the Superbowl catastrophe continues to circulate, Groupon is working round the clock to appease its fans. Social Media played a big part in spreading the negativity. It's the century's bell ringer and it can break a brand.

The question remains, can Groupon recover?
I certainly hope so.

Until next time, think before you jump. Word spreads faster than wildfire.

KBG~
www.keyboardgorilla.com